EcomDads
As featured on UpFlip

Build wealth. Be present.

Start an e‑commerce business after bedtime.

Change your family’s life on your own time.

Ten evening-sized steps to find, test and launch your first product, from a dad who built and sold an $8.8M brand.

Before you spend a dollar on ads, I’ll tell you if your product is worth testing.

One payment · Not for you? One email in 30 days, refunded

Bobby Samai and his wife Kristi

Bobby Samai

Exited founder · Husband · Dad of two

$8.8M
in sales from one Shopify brand
$2M+
profit in four years
4×
businesses built and sold
2
kids at home the whole time

The tools you’ll learn, step by step

  • ShopifyYour store
  • Meta AdsThe 5-day ad test
  • Google AdsShopping ads for winners
  • TikTokFree test videos
  • InstagramReels and your page
  • Alibaba.comBranded stock, later

Logos are trademarks of their owners. EcomDads isn’t affiliated with or endorsed by them.

Who this is for

№ 01

For parents who want a side income that could become a business, not a second job.

You have a 9‑to‑5

About ninety minutes a night after the kids are down. Every step fits in that window.

You want your own thing

Not gig work that stops paying when you stop driving. A store you own, and a brand you could sell one day.

You’re done waiting

You need a phone, a few hundred dollars to test with, and the order of operations. That’s the part nobody gives you.

The one thing I can’t sell you

“You have to get a little obsessed. When ionbottles was running I checked the store every hour, looking for the one thing making people leave without buying.”

The course gives you the steps. You bring the obsession: looking at your store like your pickiest customer, every day. Obsessed in your build time, present at the dinner table. If that sounds like you, you’ll fit right in.

— Bobby Samai

The founder

№ 02

I was you, six years ago.

In 2020 I lost my business-development job at a consulting firm. Mortgage, wife, two kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.

I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then, while scrolling Flippa, I spotted an idea and built it into my own brand: ionbottles.com. Four years later: $8.8 million in sales, over $2 million in profit, no investors, no agency. Then I sold it. That was my fourth exit, and the biggest one yet.

The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. Most new store owners burn months on logos and theme colors before they learn the order things need to happen in. That order is this course.

And I don’t take the credit. Jesus is at the center of my life; I follow His teachings, and I believe that’s why my family has been blessed the way we have.

Bobby Samai, founder

Bobby with his wife and two kids at the coast at sunset
The coast · summer
Bobby on the golf course
A round of golf
Bobby with his dog on a country road
A walk with the dog

The course

№ 03

Ten steps, in order, each one ending with something done.

About five weeks to your first test at four evenings a week, then about five evenings per test. Steps 1–3 are shown; the rest unlock when you join.

  1. FindProducts already selling
  2. Check the mathPrice, break-even, stop line
  3. BuildOne page, six ads
  4. Test 5 days$30 a day, hands off
  5. Scale itOr move to the next one
Not a winner yet? The next product on your list goes live within a week. Every loop after the first takes about two weeks.
  1. 01

    Commit to the loop

    Pick your lane and learn the one idea this whole course runs on. Nothing to buy tonight.

  2. 02

    Build your test store

    A name that fits your lane, a .com, and a hidden Shopify store.

  3. 03

    Build your product list

    Find ten ideas that already sell, prove three, rank them, then pick the accessories that go with them.

Steps 6–10 are locked too. All ten unlock when you join.

Also inside

  • Test-rules calculator
  • Test log
  • Store-name generator
  • 12-point launch checklist
  • Launch message
  • Factory quote script

Your coach

№ 04

Not a video library. A dad who did it, in your corner.

Most courses fail because nobody’s watching. Here, every step has a note from me, I answer every email myself, and if you want me on your side every week, there’s a coached plan.

Bobby Samai at his office

Bobby Samai

Built and sold ionbottles.com · $8.8M on Shopify · two kids

  • Coach notes on every step

    What trips people up at that step, and what I’d do tonight instead.

  • Evenings, not weekends

    Every step is cut into short sessions with checkboxes. You always know what tonight is.

  • I check your product

    Before you spend a dollar on ads, send me the product. I’ll tell you: test it, fix one thing, or skip it.

  • Or let me build it

    Coached: bring your product and name, and I build your branded store, live within 14 days, then make your ads and run them. $495 a month plus your ad spend, cancel anytime.

Three ways in

How much do you want to do yourself?

Build it yourself for $10 and I’ll check your product before you spend on ads. Want me checking your work every month? That’s Insider. Want me to build it and run the ads? That’s Coached.

You do it

The course

$10once

The 10 steps in order, at your pace. And before you spend a dollar on ads, I check your product myself.

  • ✓All 10 steps, lifetime access
  • ✓I tell you if your product is worth testing, before you buy ads
  • ✓AI prompts, break-even calculator, test log
  • ✓The members’ community

Best if: You like figuring things out and want the cheapest way to start.

Not for you? One email in 30 days, refunded. No questions.

You do it, I check your work

Insider

$95/month

Before every big decision (the product, the price, the launch) I look at it with you.

  • ✓A 30-minute 1:1 call with me every month
  • ✓Written action notes after each call: what to do next
  • ✓Send me your page or ad any time; you go to the front of my list
  • ✓The full course included

Best if: You want to build it yourself, with me checking your work once a month.

Cancel anytime from your account.

I do it for you, weekly calls

Coached

$495/month

Bobby Samai

Your store, built by me. Your ads, run by me.

  • ✓I build your branded Shopify store, ready to sell
  • ✓Live within 14 days, or your next month is free
  • ✓I make your first ads and launch the campaign
  • ✓I manage your ads every month to get you sales
  • ✓A 30-minute call with me every week
  • ✓The full course included

You bring: your product, a business name, a ~$15 domain and your ad budget.

I take 4 new builds a month · 4 open for November

Cancel anytime. I stop managing, the store stays yours.

See stores I’ve built

Coached: the 14 days start once you’ve sent your product, business name, domain and Shopify access; if your store isn’t live by day 14, your next month is free. Start Shopify through our free-trial link; ad spend is paid by you, directly to Meta. I work to get your product sales but can’t promise results, and most products tested don’t sell. My results with ionbottles.com ($8.8M in sales) aren’t typical.

Secure checkout by Stripe · Questions? bobby@ecomdads.com · Already a member? Log in

Questions people ask

№ 05

Straight answers.

No hype, no fine print. These are the questions I get from moms and dads before they spend ten dollars, answered the way I'd answer a buddy.

Still have one?

Email me. I read every one, usually the same evening.

bobby@ecomdads.com →
How much does it cost to start an e-commerce business this way?

Plan on about $300 per product test: the product shipped to your own door, plus five days of ads at about $30 a day. Add a domain and the Shopify plan. You don’t buy inventory until a product proves it sells, and you should only use money your family can afford to lose.

What if my first product doesn’t sell?

Then the system did its job: it caught a miss for a few hundred dollars instead of a few thousand. Most products anyone tests don’t sell, and experienced sellers expect several misses before a winner. The course gives you written rules for when to fix and when to move on, and a ranked list so your next test is live within a week.

How much time does a side income like this take?

Three or four evenings a week, under an hour each. At three or four evenings a week, your first product test goes live in about five weeks (two evenings a week works too, it just takes longer). Every test after that is about five evenings, because the store and your skills carry over.

Is this only for dads?

No. EcomDads is for moms and dads, and anyone else building a store around a day job. It’s called EcomDads because I’m a dad who got started in e-commerce, did well, and wants to share the order that worked. The ten steps are the same for everyone.

I’ve never sold anything online. Is this for me?

Yes. The steps assume zero experience. If you can set up a Gmail account and follow a checklist, you can do this.

Is this dropshipping?

For testing, yes, from US warehouses, so customers get it in days and you never buy stock for a product that hasn’t sold. When one proves itself, you move it to a factory order with your logo on it. That’s where the margin and the brand are.

Is $10 really the price?

Yes. $10 once gets you all ten steps for life, with nothing else to buy to finish them. The two monthly plans are optional and add me: Insider ($95/month) is a 30-minute 1:1 call with me every month, and Coached ($495/month) is me building your store, running your ads, and a call every week. Both are month to month.

What’s the difference between the three plans?

Same ten steps in all three. The course ($10 once) is you on your own schedule, with my notes and my email. Insider ($95/month) adds a 30-minute 1:1 call with me every month, where we go through your product, store or ads. Coached ($495/month) is done for you: you bring the product, the business name and a domain, and I build your branded Shopify store, make your first ads and run them every month you’re a member, with a 30-minute call every week. Cancel anytime; I stop managing and the store is yours. Ad spend is paid by you to Meta. I work to get you sales, but it’s not a promise of results.

What if it doesn’t work for me?

Email within 30 days and you get your money back, no questions asked.

Tonight

Step 1 takes about 25 minutes. Start it after bedtime tonight.

All 10 steps, my note on every one, the community. $10, once. If it isn’t for you, one email in 30 days and it’s refunded.